Each year the Asheville Area Chamber of Commerce puts out a glossy tourist rag in conjunction with Journal Communications. I received a copy of the 2007 edition the other day and the first thing I noticed was a cover blurb about the breweries of Asheville. Authored by Kevin Litwin the article focuses on Asheville's four microbreweries and brewpubs. Asheville Pizza and Brewing and French Broad Brewing each get prominent coverage while brief mention is made of Green Man and Highland. The local Brews Cruise brewery tours are highlighted, too. The theme of the article is how the booming local interest in craft beer has benefited these brewers as well as bars like Barley's. The article includes some nice photographs, but I was a bit surprised to see a pic showing Mark Lyons of the Brews Cruise posing with a full pint while sitting behind the wheel of his van! It's obviously a posed shot but the message inadvertently implied was undoubtedly not considered by the editors.
Congratulations to our local brewers and kudos to the Chamber for including a beer article in a tourist publication.